Launching Sanitify: Mini-guides and explainers to complex questions
Edition 1: How to smash the money taboo in therapy


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Money conversations in therapy trigger deep discomfort, even for trained psychologists like Devika Rawat, who felt 'absurd dread' discussing finances despite tackling other intimate issues. Her struggle stemmed from guilt — feeling privileged enough to be 'reckless with money' while simultaneously paying reduced therapy fees.
Sound familiar?
A universal challenge
- Money trumps death as a taboo topic: A US survey of 3,600+ people found discussing personal finances harder than religion, politics, or death —and nearly as difficult as sex.
- Gender and cultural differences: Men are more likely to view money as success/power symbol. In societies like India, women internalise that "good girls don't talk about money".