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If you are a parent, Gaggle may be the most important company you've never heard of. The Dallas, Texas-based firm sells surveillance software that monitors student's online activity and alerts authorities when it unearths keywords, images, or videos that could indicate potentially dangerous ideas and behaviour, such as substance abuse, violence, self-harm, or thoughts of suicide.
Before the pandemic, the market for student surveillance was already booming in the US, where the ever-present spectre of deadly school shootings has spawned a US$3 billion-a-year school security industry. Fears about the mental health of children and young adults have further shot up during the pandemic. And demand for Gaggle's services has spiked in tandem, bringing its '24 hours a day, 7 days a week' surveillance from campuses to bedrooms.
In a report titled 'Students Disrupted: One Year Into the Pandemic,' Gaggle says it now 'safeguards' 5.2 million children across the US. That's a 22% jump since the onset of the pandemic. Between March 2020 and March 2021, the company analysed almost seven billion pieces of content, including students' private journal entries, up 127% year on year. Somewhere in that cornucopian pile were 495 suicide notes – 14% higher than the previous year. Gaggle claims its constant vigil and timely intervention has helped save 1,199 vulnerable lives.